Social Listening ~ Darc Sport
The brand I'm choosing to follow is ultimately a family, unified by both the gym and life's adversity, selling a product to deliver a constant reminder to "Never Fucking Give Up". Not everyone is introduced to the gym with a healthy lifestyle and the mindset of getting fit. There is a major population of people that go to the gym in order to remedy life's everyday bullshit. Through my own relationship with the gym, I've learned a lot not only about aspects within myself, but also how to better mediate problems that are larger than me, how to face adversity, how to educate myself from the failures of my own as well as others, and above all else, how to keep moving forward. Since Darc Sport's establishment in 2015, they've harnessed the collaboration between clothing and working out by taking advantage of the streetwear market popularity, and pioneering it into a previously untapped sector: the gym. My roommate has roots in LA and takes pride in staying