Kyle's Blog

The brand I'm choosing to follow is ultimately a family, unified by both the gym and life's adversity, selling a product to deliver a constant reminder to "Never Fucking Give Up". Not everyone is introduced to the gym with a healthy lifestyle and the mindset of getting fit. There is a major population of people that go to the gym in order to remedy life's everyday bullshit. Through my own relationship with the gym, I've learned a lot not only about aspects within myself, but also how to better mediate problems that are larger than me, how to face adversity, how to educate myself from the failures of my own as well as others, and above all else, how to keep moving forward.  Since Darc Sport's establishment in 2015, they've harnessed the collaboration between clothing and working out by taking advantage of the streetwear market popularity, and pioneering it into a previously untapped sector: the gym. My roommate has roots in LA and takes pride in staying...

Airbnb, a company that values "turning travel into a way of life", has changed the traveling experience since it's launch by reinventing the preexisting idea that traveling doesn't have to be expensive .  If you're not familiar with the service yourself, I'm sure you have a friend that is, and could vouch for the simplistic user-friendly process involved.  The business model of Airbnb has never failed to impress me, acting as a transactional facilitator between community hosts and displaced travelers to entertain the demand for affordable accommodation. The reason this matter speaks to me specifically is not only because of the impact the company has been able to make to literally save human lives in real time, but more in-line with this class, it's how the company is able to manipulate they're business structure in efforts to help alleviate the largest refugee crisis since World War II while promoting their brand. In the NPR article  "People are...